Samsung Leads in Foldable Device Shipments in Q4

Samsung Leads in Foldable Device Shipments in Q4

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A total of 4.2 million foldable smartphones were shipped in the fourth quarter of 2023, marking a 33 percent increase compared to the same period in 2022.

For this year, analysts at Display Supply Chain Consultants expect the market to undergo some temporary shifts in power dynamics.

The top five foldable phones were the Samsung Galaxy Z Flip5, Huawei Mate X3, Honor Magic Vs2, Samsung Galaxy Z Fold5, and Oppo Find N3 Flip. The top ten list includes four Samsung models, two Honor models, two OPPO models, one Huawei model, and one Xiaomi model.

In the fourth quarter of 2023, Samsung led the market, although the sales of Z Flip5 and Z Fold5 were below expectations.

Samsung Leads in Foldable Device Shipments in Q4

Now, the Z series has quieted down as the Z Flip6 and Z Fold6 are expected soon (rumors suggest an Unpacked event in July to coincide with the Olympics). This quiet period may allow Huawei to surpass Samsung for the first time, according to DSCC.

This will depend on the success of the Huawei Mate X5 and Huawei Pocket 2. Huawei’s rise is expected to double the foldable market in the first quarter compared to last year.

Additionally, since the company uses BOE screens, this may allow BOE to surpass its competitor Samsung Display.

However, this situation will be temporary, as Samsung is expected to regain the lead after the arrival of the Galaxy Z Flip6 and Z Fold6 (early in the third quarter).

In fact, DSCC believes that these two phones will be very strong, making Samsung the overall leader in 2024.

However, Huawei is expected to gain market share this year compared to 2023. At the same time, OPPO and Vivo are expected to lose their positions as they are not expected to release new foldable devices.

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